Johnny Klemme Named Finalist for 2026 NAA Campaign of the Year
July 8, 2026National Recognition for Farmland Marketing Excellence
Johnny Klemme, CAI, of Geswein Farm & Land Realty, LLC has been named one of four finalists for the National Auction Association’s 2026 Marketing Competition Campaign of the Year. The category recognizes standout auction marketing campaigns from across the country, highlighting creativity, strategy, execution, and results within the auction industry.
A Competitive Field of Auction Marketing Leaders
The 2026 Campaign of the Year finalists include Seth Cable of Equip-Bid Auctions, Nicole Pruitt of TriStar Auction Group, LLC, David Whitaker of Whitaker Marketing Group, and Johnny Klemme of Geswein Farm & Land Realty, LLC. Being named alongside this group reflects the growing importance of professional storytelling, strategic promotion, and high-level marketing in today’s auction industry.
Why This Matters for Farmland Owners
For families considering the sale of farmland, marketing is more than advertising. It is about helping buyers understand the full value of the land: its productivity, location, history, stewardship, income potential, and long-term investment appeal. Strong farmland marketing can create clarity, competition, and confidence in the marketplace.
Connecting Farmland, Legacy, and Market Value
This recognition also reflects the message behind American Family Farmland: farmland is never just an asset on a balance sheet. It carries family history, emotional meaning, agricultural value, and wealth-building potential. When a family chooses to sell, auction, transition, or reinvest, the process deserves thoughtful guidance and a strategy that honors both the land and the people behind it.
Announcement at the 77th International Auctioneers Conference & Show
Winners will be announced during the 77th International Auctioneers Conference & Show, held July 14–17, 2026, at the Marriott San Antonio Rivercenter in San Antonio, Texas. The event brings together auction professionals from across the country for education, competitions, vendor displays, networking, and industry advocacy.
Takeaway for Landowners and Farm Families
Whether selling 40 acres or a large multi-generational farm, the right marketing strategy matters. A successful campaign should do more than list acres. It should tell the farm’s story, reach qualified buyers, create urgency, and position the property to achieve its highest and best result.
Explore the Finalists
To view all finalists, campaign designs, and feature articles about the 2026 NAA Marketing Competition, readers can explore the May/June issue of The Auctioneer magazine.
Learn More About American Family Farmland
American Family Farmland was written for landowners, heirs, farm families, and investors who are thinking deeply about land, legacy, wealth, and the future. If your family is facing important decisions about farmland, the book offers a thoughtful framework for understanding both the financial and emotional value of the land.